Many well-known brands such as Puma, Coca‑Cola, KFC, Booking.com, and L'Oréal have successfully used the Viber platform to interact with customers in creative and interactive ways, enhancing their brand value and campaign results.
Let’s explore how you can learn from these successful experiences to attract customers and increase engagement on Viber.
1. Using Keywords
One of the advantages of Viber advertising is that it allows brands to integrate organically into users’ conversations. Activity among users spikes during holidays, giving brands the opportunity to compete in more creative and innovative ways.
What this means is that by focusing on words and phrases commonly used during festive periods, you can quickly capture users’ attention and increase your brand recognition and reputation. You can select up to 10 keywords, and when users type these words in chat, a short animated screen representing your brand will appear, creating an engaging experience.
For holidays like New Year, Valentine's day - Viber Ads can help your brand evoke warm, friendly feelings and stay memorable with users.
Another major advantage is that during the campaign period, your brand has exclusive rights to use this feature, making it highly impactful.
2. Providing Opportunities to Try
Modern consumers want more than just information—they want to participate, experiment, and experience. Viber meets this need with Lenses, offering engaging formats such as 2D/3D effects, animations, masks, and frames.
Users can take photos or record videos using these specially designed effects and share them with friends. This turns your advertising from simply delivering information into content that users can try, create, and share.
For example, a hair color brand could let users virtually try different hair shades, while a fashion or accessory brand could allow users to see how items look on them in a virtual setting. This type of interactive solution helps users form a stronger emotional connection with your brand, enhancing engagement and positively influencing purchasing decisions.
3. Targeting Your Audience
Advertisements that focus on a specific segment or audience are more effective. Viber allows businesses to categorize users by age, gender, interests, behavior, and more. Companies can also create custom audiences based on their own customer data.
In Mongolia, many businesses across various industries are successfully using Viber Business Messages. For example, Trade and Development Bank and the team at Minister Tower regularly deliver daily updates and product promotions to their business partners and customers.
Accurately identifying your target audience and applying precise segmentation not only optimizes costs but also significantly improves the effectiveness of your advertising campaigns.
4. Driving Sales
Sending messages that guide users toward a specific action or support their purchasing decisions has a direct impact on sales results.
For example, Bishrelt Trade LLC focused its messaging on highlighting featured products and limited-time promotions, encouraging users to view detailed catalogs and place orders. This approach helps turn user interest into actual purchases.
Similarly, Monnis Motors introduced their new car models with clear information about prices, features, advantages, and additional options, making it easy for customers to understand the main message and connect directly. This helps users move quickly toward the decision-making stage.
In short, well-crafted messages not only capture users’ attention but also serve as an effective channel for influencing purchasing decisions.
Leverage Viber’s capabilities to bring your brand to life as an engaging story, make it memorable for your customers, introduce new experiences, and even create a tangible impact in their daily lives.
If you want to place your ads and send messages on Viber, contact us here or call us directly at +976 7272-7070.
